Pharrell Williams’ ocean plastic jeans

Imarunner2012:

I had to reblog this post from Make Wealth history. As runners we all wear clothese made from petroleum products. Many of these clothes can last for years but they are made from band new oil based fabrics. Hopefully more shoe companies will start using recycled polyethelene.

Originally posted on Make Wealth History:

Pharrell Williams may be best known for his uplifting hit song Happy, or for his fondness for oversize hats (a hat made in Luton, I hear from the local hat-making fraternity) His interest in sustainability is less known, but Williams also happens to be the owner and creative director of an innovative fashion fabrics company called Bionic Yarn.

plastic fantasticBionic specialises in fabrics and yarn made from recycled materials, and they’ve recently partnered with G-Star Raw clothing to launch a range of jeans called Raw for the Oceans – the world’s first jeans to be made from ocean plastics. They go on sale to the general public in August, but they’ve already got plenty of attention, winning the product design Grand Prix in Cannes. (No, I didn’t know there was a Cannes prize for product design either. This year’s was the first.)

The jeans are the end product of a…

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